The Genç Boya exhibition stand, developed for Kayalar Kimya and designed by Toros and Partners in collaboration with St. Folks, was created for the Istanbul Intermob Fair as a spatial interpretation of the brand’s innovative and dynamic identity. Color, surface articulation, and volumetric composition guided the design approach, forming a contemporary display environment that supported the technical character of the products. An open and fluid circulation layout allowed visitors to move naturally through the stand while experiencing different product groups within a coherent spatial order.
A site-specific artwork developed with artist Ecem Dilan Köse was positioned on the façade, creating a strong visual focal point and establishing a recognizable presence within the fair environment. Both design and implementation were carried out by Toros and Partners, bringing together architecture and artistic expression to present the Genç Boya brand within a clear and balanced exhibition setting.
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