JAMOA TASHKENT

Located within the Intercontinental Hotel at Trilliant, Çalık Holding’s flagship development in Tashkent, Uzbekistan, this sports bar has been designed as a dynamic and experience oriented social space serving both hotel guests and external visitors.

Within the scope of the project, a comprehensive spatial setup has been developed through an interior architecture and interior design approach, aiming to create a cohesive environment where users can enjoy live sports events while socializing and experiencing gastronomy and entertainment together.

Sports-inspired visuals, graphic elements, and custom-designed furniture developed specifically by Toros and Partners have been integrated into the interior, with the aim of establishing a distinctive and strong spatial identity.

By bringing together restaurant interior design and bar interior design disciplines, the project includes both the indoor space and a winter garden, aiming to create a flexible and continuously active environment that can be used throughout different seasons.

At the center of the space, an amphitheater-style seating area has been designed as a social focal point, with the intention of bringing users together while also allowing the space to transform into a stage suitable for DJ performances.

Large scale LED screens have been strategically positioned to ensure visibility from multiple angles, aiming to provide a strong and uninterrupted viewing experience for sports events.

In order to accommodate different user preferences, a variety of seating typologies have been developed, including bar seating, lounge areas, high tables, and group seating arrangements, with the aim of creating spatial diversity.

The entrance desk has been custom-designed by Toros and Partners, inspired by the texture of a basketball surface, aiming to create a strong and memorable first impression.

The bar has been positioned as one of the main social anchors of the space, with the intention of supporting both operational flow and user experience.

A transparent kitchen concept has been introduced to make the production process visible, aiming to integrate it into the overall experience and enhance the sense of dynamism within the space.

An outdoor fireplace area has been designed to provide a warm and inviting social setting, allowing users to extend their experience into the open air.

This project aims to reinterpret the sports bar concept in Tashkent through a holistic approach that combines interior design, user experience, and brand identity within a contemporary hospitality environment.